When I finished the paperback version, wading through hours of copy-editing, I took some friendly advice. Basically, it amounted to the following, “Plug your book, foo!” Nearly a full month after releasing the ebook version I had friends who had not heard my good news.
I researched my options and quickly came to realize that the best was probably going to be Facebook. So I plugged the book on my blog, it posted to twitter, and thence to my author page on Facebook. This post, like all blog posts, is also forwarded to my GoodReads author page as well as my Amazon Author page (although the amount of page space granted blog posts is pretty slim) and LinkedIn (when their data connection isn’t borked).
Everything except the Facebook promotion was free of charge. But, and here is the important part, it’s really difficult to get any meaningful information about clicks to the Amazon book page from these media outlets. Facebook on the other hand offers this option (although very rudimentary).
Total Reach and Paid Reach
I boosted my “Plugging” post twice through Facebook. What I really want to learn is how to turn my very limited budget of promotional dollars into book sales. The five to six-thousand views are likely a distraction. If you did not click through your scroll finger flew past my post in seconds. So toss those numbers out as meaningless.
“Photo clicks” and “page likes” also are meaningless. Don’t misunderstand me, I’m glad you liked my post about my book, but since I want you to buy my book (for the equivalent of a small cup of coffee) these likes just tickle my ego. A very small tickle.
Now what I want to know is how many of you looked at my book. Seventy of you clicked through. Unless something is wrong with Amazon’s reporting, seventy of you clicked through and then went back to browsing inspiring, viral videos of pandas rolling through pudding and snarky pictures that 97% of people won’t ever repost (supposedly because they’re not brave enough). So at roughly $0.97 a click, Facebook advertising does not seem to be what this Indie author needs to get the job done. Had absolutely all of you bought the ebook version of “The Big Red Buckle” I would have broke even, meaning my book sales would have covered the cost of the promotion.
Okay, so at least we know what not to do to make a living as an Indie.
In other news, I have additional experiments planned for the near future. I have ordered twenty copies of the paperback to take along with me to Detroit. Legendary ConFusion will mostly be a place for me to listen and soak up the finer points of how to make ends meet in this business. But I’m hoping to give away the print version of the book as well in the hope that it will get read and passed along as “worth reading.”
Also I’ve printed off fifty cards with QR codes embedded. They should look pretty snazzy when they show up and the best part is that they are a low cost, recyclable way to get the book out there.
Finally, I’m planning on re-pricing the book with a KDP “Countdown Deal” starting on the 17th. For some period of time I’m going to drop the cost by about two thirds. Coupled with the giveaways, and the cards maybe I can generate some sales this way.
This sales game is a little disheartening, at least right now and from this side. In some ways I can see the advantage of going the traditional route, seeking out a publisher, nailing a contract, and getting that advance. Even if it’s a tiny fraction of what you could make with any particular work your publisher’s focus is on distribution and sales so your’s does not need to be.
That said, I’m holding up well. I know that this is the right path for me, at least right now. I’ve been hard at work continuing to write “Up Slope” and “Jojk” (a second short, companion to “Joulupukki“) although my daily word count is down, the result of moving and other monkey wrench activity in our daily lives, I will continue to write, write, and write some more.